Saudi Arabia made history last December, when the country brought together thousands of women to form the world’s largest human pink ribbon. Under the 10KSA banner and spearheaded by Princess Reema bint Bandar Al Saud, nearly 10,000 women gathered at Princess Noura University in Riyadh and broke a Guinness World Record, while raising global awareness about breast cancer.
Various competitions and events took place in the months leading up to the landmark December 12 happening, including Create for 10KSA, in which local and international designers and artists were asked to create their own version of 10KSA’s Wings of Hope. This exciting competition has now been extended to December 31, 2016 and renamed “Create,” in a joint effort between Alf Khair and Saudi Design Week. Winners will be announced in spring 2017.
In the meantime, however, a number of designs have already been completed and are now showing at the Alf Khair stand as part of this year’s Saudi Design Week. Visitors at Saudi Design Week can view Wings of Hope designed by British fashion designer Giles Deacon and by Austrian-born, New York-based graphic designer and typographer Stefan Sagmeister. There are also designs by Iranian-born artist Shirin Neshat and fashion luminary Christopher Bailey, president and chief creative officer of Burberry.
Lebanese graphic designer Rana Salam also realized her vision for the Wings of Hope in dazzling pop-infused colors. “Inspiration came from my wow and wonderful world of the Middle East,” says Salam.
The exhibit runs from October 6 to 9 during Saudi Design Week in Riyadh.