CELINE’S NEW BOND STREET STORE

The women's section of the store - Photo: Celine

Celine’s new store was opened at 40 New Bond Street, a prominent location in London. Designed by Celine’s creative, artistic and image director Hedi Slimane, the store is an art project that aims to create an interaction and spark a dialogue between the building and the artworks inside. The space stretches across 466m², the 345m² ground floor is devoted to women and articulated around the idea of French elegance and vintage aura.

The store looks like a Parisian salon of Collectible brutalist design pieces from Jean Touret and Verner Panton together with a collection of contemporary art pieces, two of which are by Nika Neelova, Leilah Babirye, commissioned for the New Bond Street store.

The women's section of the store - Photo: Celine
The women’s section of the store – Photo: Celine
The women's section of the store - Photo: Celine
The women’s section of the store – Photo: Celine

The octagonal room is dedicated to the Celine’s Haute Parfumerie and Maison Celine line, designed to be somewhere between a “cabinet de curiosités” and a jewelry box.

The women's section of the store - Photo: Celine
The women’s section of the store – Photo: Celine

The floor is covered in black marble, providing a depth of contrast in the colour and tone. The shelves, racks, fitting rooms, and other elements unhook from the existing molded walls and float in space.

The women's section of the store - Photo: Celine
The women’s section of the store – Photo: Celine

The 121m² basement men’s department evoke the feeling of an art gallery, the floor is concrete and the walls are white. It provides a white cube for the added elements; the furniture, the fitting rooms, and the art pieces – these are in stark contrast to their context. Both fitting rooms on this floor are designed as a huge wooden screen that opens to reveal a library.

The men's section of the store - Photo: Celine
The men’s section of the store – Photo: Celine

Customers are invited to change in the midst of these many books. Situated within one of the fitting rooms, is a classic oil painting: “Portrait of Maximilien de Béthune Duc de Sully,” of the Flemish school from 1670. In addition to the portrait, there are 2 other works in the basement, one of which is suspended from the existing ceiling.

The men's section of the store - Photo: Celine
The men’s section of the store – Photo: Celine
The men's section of the store - Photo: Celine
The men’s section of the store – Photo: Celine
The men's section of the store - Photo: Celine
The men’s section of the store – Photo: Celine

Info courtesy of Celine

SUBSCRIBE TO OUR NEWSLETTER

selections-arts-logo

SELECTIONS is a platform for the arts, focusing on the Arab World.

Selections editorial presents a quarterly print magazine and weekly online publication with high quality content on all subjects related to Art and Culture. Full of world-leading artworks, exquisite brand imagery, original creative illustrations and insightful written articles.
Selections Viewing Rooms presents carefully curated online art shows aiming not only to shed light on contemporary art executed by living artists, but also for viewers to buy contemporary fine art, prints & multiples, photography, street art and collectibles.
Discover the previous and current shows here.
Cultural Narratives foundation is an extensive collection that is travelling the world by leading established and emerging talents aiming to reflect the culture of the region in their works.

RANDOM READS

Islamic Arts Biennale

Diriyah Biennale Foundation’s inaugural edition of Islamic Arts Biennale to spotlight 18 Saudi Arabian artists   Hosted by the Diriyah Biennale Foundation, one of the key highlights of the inaugural edition of the Islamic Arts Biennale taking place between January…

Alexander McQueen: Mind, Mythos, Muse at NGV International

 Alexander McQueen (1969 – 2010), one of the most significant fashion designers of the late twentieth-century, was lauded for his conceptual and technical virtuosity. McQueen’s critically acclaimed collections synthesised his proficiency in tailoring and dressmaking with encyclopaedical and autobiographical visual…

The Flowers of Molaeb

“A flower, Earth’s present in the space of Nature. The gift of Spring for a new beginning. A daisy from our garden, an old friend to our humble houses, a sign of returning home. Colour, shape, fragrance, rhythm, the joy…

Gilbert Hage, Tanit Gallery

The Earth Is Like a Child That Knows Poems by Heart Gilbert Hage photographs the tulips which have sprouted from their bulb and evolved into flowers; however, it is not time T of flowering and blossoming that is captured by…

Baghdad: Eye’s Delight

BAGHDAD EYE’S DELIGHT EXHIBITION AT MUSEUM OF ISLAMIC ART

Exhibition presented as part of the Qatar-MENASA 2022 Year of Culture  25 October 2022, Doha – Her Highness Sheikha Moza bint Nasser, Chairperson of Qatar Foundation, today opened the Baghdad: Eye’s Delight exhibition at the Museum of Islamic Art (MIA).…

FIRST ACT BY MARYA KAZOUN

FIRST ACT BY MARYA KAZOUN IS UNVEILED IN THE SALA BIANCA OF PALAZZO PITTI, GALLERIE DEGLI UFFIZI CONTEMPORARY ART AGAINST THE ECOLOGICAL CRISIS The director of the museum Eike Schmidt: “The conservation of artistic heritage and the conservation of landscape…

january 2023

25aug(aug 25)18:0007jan(jan 7)21:00ANIA SOLIMAN | TERRAFORM

16sepAll Day25febMAJAZ: CONTEMPORARY ART QATAR

14nov(nov 14)09:0028jan(jan 28)09:00Wisdom of the crowd