NFT

Firetti Contemporary and MORROW collective announce NFT|IRL a forthcoming group exhibition where NFT (non-fungible token) artworks and their physical counterparts will be exhibited side by side. This is the first of its kind exhibition in the region. It merges the digital and physical worlds and aims to build bridges between crypto art and traditional or IRL (in real life) art.

MORROW collective is the leading NFT partner for galleries and they are NFT curators. With MORROW, Firetti Contemporary have produced a series of NFTs from a selection of their artists, which are hosted in the MORROW gallery in the virtual reality platform called Cryptovoxels.

Jacques Vartabedian, Human Pattern, 2020-2021. Acrylic and oil on Canvas, 146 cm x 180 cm
Jacques Vartabedian, Human Pattern, 2020-2021. Acrylic and oil on Canvas, 146 cm x 180 cm

NFT | IRL forms a response to the rapidly changing landscape of art and creativity. By closing the gap between the two worlds, Firetti and MORROW are aiming to make NFTs more accessible to those in the real life sphere. The exhibition will consist of digital NFTs, displayed on screens next to the physical works. Audience members will also have access to augmented reality and VR, through innovative tech platforms installed in the exhibition.

Ahmed Emad, Time Passes Through Five Senses, 2021. Mixed media on canvas, 145 cm x 96 cm
Ahmed Emad, Time Passes Through Five Senses, 2021. Mixed media on canvas, 145 cm x 96 cm

The participating artists include: Ahmed Emad, Kadara Enyeasi, Irvin Pascal, Josh Rowell, Jacques Vartabedian, Helidon Xhixha and Fatiha Zemmour.

NFT | IRL marks the beginning of the participating artists; journey into crypto art. Their works bring forth themes ranging from war and conflict to freedom and social change. Their styles range from abstract to figurative and ensure substance and narrative, bringing compelling stories from around the world into one space. Art is not only about beautiful aesthetics; art can also change lives offering new perspectives for each and every viewer.

 Josh Rowell, 1088 Reflections of Me, 2021. Acrylic on Canvas, 122 x 220 cm

Josh Rowell, 1088 Reflections of Me, 2021. Acrylic on Canvas, 122 x 220 cm

In line with Firetti and MORROW’s combined sustainability ethos and values, the exhibition will operate at net zero carbon, with all emissions offset through the website: offsetra.com.


The exhibition is open to the public on 10th of August at Firetti Contemporary, Alserkal Avenue

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